About us


Whiterock Capital was formed to make investments in companies involved in manufacturing, distribution, and business services.

The principals of Whiterock have been investing in, consulting to and/or operating companies since 1998. After making an investment we work closely with management teams to improve internal support processes and systems, identify strategic organic growth opportunities, and acquire synergistic complementary businesses.

Whiterock’s leadership team has worked extensively together since 2009 and has acquired and developed several small manufacturing and value-added distribution companies. Whiterock’s principals and advisors bring together a highly skilled team with multifaceted skills in principal investing, operational improvement, investment banking, strategic consulting, general management and corporate finance. It is this diverse collection of knowledge and experience in both finance and operations that positions Whiterock to serve as a valuable strategic resource for the management teams and companies we support.

Bottom line is that we look to form long term partnerships in order to be a trusted partner of small to middle market companies that delivers the highest sense of integrity and the fortitude to grow opportunistically.


Shawn T. Walsh
401 Congress Ave., Suite 1540
Austin, TX 78701
(o) 512-687-3415

W. Lane Pennington
5401 South Harvard Ave., Unit 2
Tulsa, OK 74135
(o) 918-749-6811